We rebranded.

March 2019. LOTTADESIGN. has celebrated its first anniversary.

Originally here in Kiyosumi-shirakawa, our workshop was centered on shoe design, but we want to support the shoes of Kobe manufacturers with whom we have a long-standing relationship, and send them out in a new way with our sense of size, 2018. It started as a store in March 2013.

Moderate size, effortless work style, original image and shoes. And more than anything else, we wanted our customers to be able to enjoy the relaxed atmosphere of Kiyosumi-shirakawa, which is close to the center of Tokyo. I was attracted to the work of Mr. Tadachi, the photographer and writer inside, and decided to be involved in the rebranding.

Ms. Haruna Hamamoto, a concept and story planner, has created the concept for LOTTADESIGN.

We hope that this content will give you a taste of the charm of LOTTADESIGN.

Click here for Nanao Tadachi's column

◎Haruna Hamamoto's column is here